Visual identity / Environmental branding / Marketing campaign
YAYOYI KUSAMA: LIFE IS THE HEART OF A RAINBOW is the first major exhibition in Southeast Asia. Kusama's world is brought to life beyond the museum with the use of her signature colours and dots across various locations and campaigns. The gigantic historic Corinthian columns of the museum facade are decked out in her signature dots for the very first time, making it a very popular viral photo spot even before entering the building.
Winner of Singapore Tourism Awards: Best Marketing Idea (Issued by Singapore Tourism Board)
