Visual identity / Environmental branding / Marketing campaign
NAM JUNE PAIK: THE FUTURE IS NOW is the first major retrospective of Nam June Park in Southeast Asia, celebrating five decades of his pioneering work in the use of television and video in art. Drawing influence from the energy of Paik's video works, the colours, graphics and typography pay homage to the "father of video art" while staying relevant to today's social media trends. The strong logo and visual identity are applied vividly across exhibition galleries, posters, brochures, environments, out-of-home advertising, as well as digital marketing campaigns.
Winner of DFA Design for Asia Awards: Communication Design (Issued by Hong Kong Design Centre)
