Visual identity / Brand guidelines / Design implementation
The first rebrand of the Singapore Police Force since1965 streamlined over 50 different and disconnected identities into a single unified brand. Anchored by its new Police Crest updated for the present day, a comprehensive visual identity system is created and implemented across diverse touchpoints such as spatial environments, vehicles, uniforms, digital platforms and communications. The new look exudes a modern, consistent and confident Force of today and the future.
